Ogden Publications

Beautiful and abundant: balancing profitability and purpose to build a green business

By Mr Bryan Welch, Founder and Publisher, Ogden Publications

Being green, generates green.  Yet, a lot of human energy is being squandered in conflict over short-term environmental obstacles.  People debate symptoms and solutions, but persistently fail to offer positive incentives for change.

We don’t need disaster to motivate change. A great, contagious idea or two can create all the motivation we need.  It’s time to engage human imagination and our entrepreneurial spirit to move forward not just against the phenomena damaging our environment, but also toward a sustainable and prosperous future.

Bryan Welch, author and founder of the highly successful Ogden Publications (publishers of Mother Earth News, Natural Home and Utne Reader), aims to close political divides and provide a positive, empowering counterpoint to the gloom-and-doom tone that pervades today’s discussions about sustainability, our environment and green business.

In this presentation based on his Nautilus Award-winning book Beautiful and Abundant, Welch demonstrates that it is possible to do well in business without destroying natural or human resources. He outlines four queries for building a collective vision of a sustainable future and reaching a sustainable business model:  Is it aesthetically beautiful, economically abundant, ethically fair and irresistibly contagious?

Through the lives and accomplishments of inventors and entrepreneurs, Welch explores a path toward a sustainable business culture we can proudly pass on to future generations. He shares achievable strategies for how businesses can use conservation and innovation to achieve a balance between profitability and conscientious business practices, including:

* What companies can do to make their business more conscientious?
* How executives can foster a business culture of conservation and innovation.
* Examples of companies that do a good job of balancing profitability and conscientious business practices.
* How companies and executives can reach a sustainable business model using the four queries for creating a
beautiful and abundant future.

Mr Bryan Welch
Taking Care of Business: Sustainable Transformation Conference
Radisson Resort, Gold Coast – May 21 & 22,